THE MOST VIEWED NATIONAL ANTHEM EVER
THE #IWSFT INITIATIVE
#IWouldStandForThis honours the Indian National Anthem, performed by Shayan Italia in 8K Ultra HD on the world's grandest piano, in remembrance of his mother. It is a global cross-cultural initiative, involving the Who’s Who of music coming together to inspire patriotism amongst the youth of India in its digital age. Launched on 29 July 2018, to mark 71 years of India's independence, the video has grown to become the most viewed national anthem ever on YouTube securing over 100 million views till date.
First video across India and first music video to ever be fully processed in 8K Ultra HD.
First National Anthem to be recorded in 11.2 channel Dolby Atmos surround sound.
First National Anthem to ever be recorded on a single instrument and performed on the flagship Steinway D 9" Concert Grand Piano.